O Fit System Badge

It's what's on the inside that counts.

Our purpose-designed technology integrates seamlessly to promote the foot’s natural biomechanics.

Boot Upper


Whether it’s full-grain leather or open spacer mesh, every material is hand-picked and cut specifically for each unique shoe design to provide the best-fitting construction possible.


O FIT Insole™

With support from our biomechanically engineered insoles, feet stay neutral for less friction and better fit. With proper arch support, your feet will be happy from mile one to the moment you crack open your after-hike drink.

Midsole Background


Our firm but lightweight midsoles deliver precise torsional stability and protection through carefully selected components, allowing for a natural flex and all-day comfort.

 Outsole background


Each outsole is designed to deliver the perfect balance of grip, traction, and durability for any type of terrain that comes your way.

Unity Blaze Giveaway

Winner Announced October 25th

Earl Hunter Jr.
Earl Hunter Jr.

Earl Hunter Jr. Podcast

Getting Black Folks Outside

We’ve Been Busy Planting Trees

4 Million Trees Planted

Our Community

The Oboz community is made up of a diverse group of like-minded, free-spirited adventurers exploring some of the most amazing places two feet can take them. Check out some of their latest adventures.