“True to the Trail” is Oboz’s guiding principle

it expresses how we treat our people and the broader community. This includes fostering an environment that is open and inclusive.

O Fit System Badge

It's what's on the inside that counts.

Our purpose-designed technology integrates seamlessly to promote the foot’s natural biomechanics.


Whether it’s full-grain leather or open spacer mesh, every material is hand-picked and cut specifically for each unique shoe design to provide the best-fitting construction possible.

O FIT Insole®

With support from our biomechanically engineered insoles, feet stay neutral for less friction and better fit. With proper arch support, your feet will be happy from mile one to the moment you crack open your after-hike drink.


Our firm but lightweight midsoles deliver precise torsional stability and protection through carefully selected components, allowing for a natural flex and all-day comfort.


Each outsole is designed to deliver the perfect balance of grip, traction, and durability for any type of terrain that comes your way.

Earl Hunter Jr. of BFCT
Earl Hunter Jr. of BFCT


Getting Black Folks Outside

We’ve Been Busy Planting Trees

4 Million Trees Planted

Our Community

The Oboz community is made up of a diverse group of like-minded, free-spirited adventurers exploring some of the most amazing places two feet can take them. Check out some of their latest adventures.