In March, Oboz, along with 52 Hike Challenge, will kick off the third year of the OVER 50 OUTSIDE campaign
—a sponsored community of women over the age of 50 who have a passion for the outdoors. Their levels of hiking capabilities range from beginner to experienced.
The year-long program aims to motivate and empower the women to get out on the trails weekly, all while building confidence and well-being.
In the past only 150 women were picked to participate for the year. In 2024, in hopes of forming a larger, inclusive community, the program will be open to anyone who identifies as a woman over the age of 50 to join throughout the program year. The program will run March 1, 2024 through February 28, 2025 and anyone interested must sign up here.
This year's participants will receive the following:
- A chance to be entered to win one of fifty, 52 Hike Challenge Ultimate Packages.
- A chance to win Oboz Footwear every month.
- Monthly live inspirational check-in meetings and advice covering topics such as gear for different seasons, conditioning, recreating responsibly, and nutrition.
- Access to a private Facebook group.
- Mentorship from volunteers from the 2023 cohort.
- Fun perks from our partner Oboz Footwear.
Here’s what a couple of the women from 2022 & 2023 cohort had to say:
"I am able to take a bit of time to reflect, I'm realizing what a powerful connection to self, nature, and others Over 50 Outside has provided for me... thank you for having the COURAGE to enCOURAGE others. Thank you for inspiring each of us to embrace our own journey, and to indeed participate in our own journey"
-Ann (Ana Maria) & K9 Zeus
"I loved being a part of a group that celebrates older athletes. So much advertising/ attention is focused on younger people but I find so many older women on the trails and I'm delighted to see our demographic highlighted."
- Barbara Hoverten
Be sure to follow Oboz and 52 Hike Challenge to learn more about the challenge and what it includes.
