veritree

Our new partner veritree is a data-driven, restorative platform that connects nature-based solutions with mission-driven companies ready to lead the restorative economy. With on-the-ground monitoring and blockchain verification, veritree improves transparency and trust through data and tools that revitalize ecosystems, strengthen communities, and build climate solutions.

As the driver of this elevated planting program, veritree scales consumer-centric programs between planting organizations and corporations around the world. Essentially, veritree's mission is to restore the planet – with a goal of planting and verifying one billion trees within the decade.

The Problem and veritree's Solution

The climate crisis is real, and it is already affecting the world we are living in today. Climate change is the biggest challenge we face as individuals, as businesses, and as a planet. It is imperative that we take transformative, bold actions today to give us the best chance to secure a livable future.

Nature-based solutions are a cost-effective means to deliver up to one third of the emissions reduction needed by 2030 [1] - investment in nature today is key to transitioning to net zero by 2050 [2] to meet the Paris Agreement. Moreover, restoring nature through investing in nature-based solutions can create real and substantial benefits for all: people, nature and the planet.

To date, nature-based solutions are woefully underinvested due to the general lack of transparency and ongoing verification into the work that is being done. veritree unlocks investment for high-integrity nature-based solutions by offering transparency, traceability, and validation through blockchain technology.

Technology-At-A-Glance

Transparency and trust are critical and veritree is designed to improve this through tools that revitalize ecosystems, strengthen communities, and build climate solutions. This is why veritree currently runs its global restoration network via on-the-ground monitoring, using mobile devices in the hands of local community members to measure impact, and engaging sponsors and stakeholders on their impacts through our platform.

When it comes to keeping track of trees planted, the technology used is a form of low energy blockchain from Ethereum. This technology provides sponsors with a fully integrated platform to support field-level data collection, site planning, inventory management, and impact monitoring. The system was built to gather data from the first day of tree planting and provide greater transparency into the entire process.

Unlike other verification efforts, veritree technology works with the planting organizations to validate, monitor and analyze ground-level efforts for activities such as tree planting, and enables the consumer community, where both the sponsors and its consumers can follow the planting organizations’ efforts and see tangible results of their purchasing habits. 

For a quick overview, watch this video: veritree - A Higher Standard of Impact