Privacy Statement

Last Updated: November 2024

At Oboz we take your privacy seriously. The purpose of this Privacy Statement is to inform you about how we collect and manage your personal information. This Privacy Statement should be read in conjunction with any terms and conditions provided to you.

Born in the legendary Greater Yellowstone Ecosystem in the small town of Bozeman in 2007, Oboz (Oboz Footwear LLC) is a leading North American brand that makes handmade hiking boots and footwear of the highest quality. At Oboz, we are hikers, we are walkers, we are runners, we are bikers, we are anglers…we are many things, and yet we’re all connected by the trail.

KMD Brands is a global outdoor, lifestyle and sports company, and certified B Corporation. The Group consists of three iconic brands: Kathmandu, Rip Curl and Oboz.

For more information about KMD Brands, please click here.

We may collect the following personal information from you:

• Your contact information
• Details of items purchased and payment details
• Your areas of interest, style, and size preferences
• Interactions with our website, social media channels or adverts
• CCTV footage
• Call recordings
• Confirmation of your identity
• Your enquiry or feedback
• Competition entries.

We may also collect personal information about you from trusted third parties who have your consent to provide this information to us.

If you choose not to provide certain personal information you should be aware that we may not be able to provide you with products and services. 

For more information about what personal information we may collection, please see below.


More Information:
We collect personal information directly from you when you:

Visit our stores

• When you visit our stores we may collect:
• Close-Circuit Television (CCTV) footage
• Details of items purchased and payment details
• Your contact Information
• Your areas of interest, style, and size preferences
• Details of your enquiry or complaint
• Feedback on our services provided by you.

Interact with our website, social media channels or adverts

When you visit our website we may collect:

• Details of items purchased and payment details
• Your contact Information
• Details about your location
• Your delivery and billing address
• Your areas of interest, style, and size preferences
• Your login details
• Details of your enquiry or complaint
• Feedback on our services provided by you
• Details about your computer and browser
• Your interactions with our website, including the pages you click on.

Join our loyalty program

• When you join our loyalty program we may collect:
• Your contact Information
• Your gender
• Your date of birth
• Your login details
• Feeback about your use of Apple Wallet or Google Pay
• Details about your location.

Rent Equipment

When you rent equipment we may collect:

• Your contact Information
• Your date of birth
• Confirmation of your identity
• Details about your location
• Details about your proposed usage.

Contact us or provide a product review

• If you contact us we may collect:
• Your contact Information
• Details of your enquiry or complaint
• The contents of your communication
• Feedback on our services provided by you
• A recording of our phone conversation.

Enter a competition, promotion, sweepstakes, contest, or survey

If you enter a competition, promotion, sweepstake, contest, or survey we may collect:

• Your contact Information
• Your date of birth
• The entry details.

Make an application to be a wholesale customer

If you apply to be a wholesale customer we may collection:

• Your contact Information
• Your postal and residential address
• Your date of birth
• Information about your credit application
• Payment details.

Apply for employment with us

If you apply for employment with us, we may collect:

• Your contact information
• Your address
• A copy of you curriculum vitae
• A cover letter
• Information about your salary expectations
• Details of current work permit or visa
• Details regarding your availability to work
• Information about existing medical conditions
• Information about your fitness to work including the results of medical and photometric testing
• Details of any convictions
• Your credit rating
• References

We may also collect personal information about you from a third party or a publicly available source, including social media. We also work closely with third parties (for example, business partners, joint marketers, advertising networks, analytics providers, social media companies and search information providers) and may receive information about you from them. We may combine this data with other information we collect. 

If you use our services while logged into the third party services such as Facebook, then they will collect information.

If you register your loyalty card in your Apple Wallet or Google Pay, they will collect information.

For more information about what personal information others may collection, please see below.


More Information:

If you use our services while logged into the following services, then they will collect information about your browsing as detailed in their privacy policies.

• Facebook
• Google+
• Instagram
• LinkedIn
• Twitter
• YouTube

If you register your loyalty card in:

• Apple Wallet, Apple may access information about the use of your card in accordance with Apple’s Privacy Policy. 
• Google Pay, Google may access information about you and the use of your card in accordance with Google’s Privacy Policy.

We use Google Analytics to collect information about your browsing habits while using our services. As detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.

We use cookies and other similar tracking technologies for a variety of purposes.

If you wish you can turn tracking technologies off.

For more information about how cookies and other tracking technologies are used on our website, please see below.


More Information:
We use cookies for a variety of purposes including to make your online experience more efficient and enjoyable. A full list of cookies is available here.

You may choose which cookies you wish to accept. If you do not accept all cookies, please be aware that you may lose some of the functionality of the website.

We work with third party suppliers who may also set cookies on our website, for example Google Analytics and Facebook. These third party suppliers are responsible for the cookies they set on our site. If you want further information, please go to the website for the relevant third party.

We use your personal information for a variety of reasons including:

• Enabling you to purchase products and services from us
• Enabling you to use products or services provided by us
• Locating our products and equipment
• Providing you customer service
• Administering our loyalty program
• Running contests, promotions, and events
• Providing you with information about products, promotions, functions, or events
• Sending marketing or promotional communications
• Delivering effective and relevant advertising
• Improving our products and services
• Delivering services to wholesale clients
• Recruitment of staff
• Meeting our legal or compliance obligations
• Enforcing the law

For more information about how we use your personal information, please see below.


More Information:
We use your personal information for a variety of reasons including:

• Enabling you to purchase products from us, to process your orders and deal with administrative issues
• Allowing you to use features of our products and services, when you choose to do so
• Allowing you to rent equipment from us
• Locating our products and equipment
• Answering your inquiries and delivering customer service to you
• Administering our loyalty program, including communicating with you about your membership
• Enabling you to enter contests, promotions, or events that we promote or run
• Satisfying your warranty or product service or repair requirements
• Providing you with information about products, promotions, functions, or events, including those of KMD Brands entities and selected partners
• Enabling selected third parties to provide you with information about other products or services that we think may be of interest to you
• Delivering and measuring the effectiveness of advertising we serve to you and others
• Undertaking research to understand our customers, and making improvements to our products, services, purchasing and customer support processes
• Administering our site for internal operations, including troubleshooting, data analysis, testing, research, security, statistical and survey purposes
• Enabling us to consider applications for wholesale clients
• Recruitment of staff
• Meeting our legal or compliance obligations
• Managing and resolving any legal or commercial complaints and issues
• Enforcing the law

We may send marketing or promotional communications to you where you have indicated you would like to receive these, including about our products, services, or brand. If you do not wish to receive such communications, please contact us and we will respect your request and cease future communications. You can also unsubscribe via the relevant link in the email you received.

Generally, we collect personal information from you where processing is necessary for the performance of a contract to which you are party, where we have your consent, or where processing is necessary for the purposes of our legitimate interests.

For more information about the legal basis we process your personal information on, please see below.


More Information:
If you wish to discuss the legal basis your personal information is processed on for a specific circumstance, please email us at privacy@obozfootwear.com.

Where we process personal information based on your consent, you may withdraw your consent at any time. Despite the above, we may process your personal information where such processing is necessary for compliance with applicable laws.

We may share your information in the following circumstances:

• With other entities within the KMD Brands Limited group
• With members of the public or third parties, such as Facebook, where you agreed
• To enable relevant adverts for our products to be provided to you
• To confirm your suitability for employment with us
• In anonymous form where there is a benefit to the customer base
• To enforce the law

For more information about when you information may be shared, please see below.


More Information:
We may share your information in the following circumstances:

• With other entities within the KMD Brands Limited group.
• If you voluntarily enter contests, promotions, or events that we promote or run, we may publicly disclose the name and location (city) of winners.
• If you register your loyalty card in Apple Wallet or Google Pay, then we will share your membership number and the associated barcode with Apple or Google (as the case may be) in order to facilitate the use of your loyalty card within Apple Wallet and Google Pay.
• To advertisers and advertising networks that require data to select and serve relevant adverts to you and others. 
• Subject to your opt-in and/or opt-out rights, to third parties for their own marketing purposes such as co-sponsors of events or activities.
• Where we are using Google Analytics your information will be disclosed to google for use as detailed within Google’s Privacy Policy, Google may share this information publicly and with their partners.
• In the event that we buy, sell, reorganise, merge or dissolve businesses or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets.
• To law enforcement, regulatory bodies, legal advisors or similar third parties.
• To allow us to complete pre-employment checks including confirming your criminal history, obtaining your credit rating and checking your references.
• In an anonymous form with carefully selected third parties, where there is an identified benefit to some or all of the customer base (for example, environmental protection research). This data will not identify you.

We do not disclose your personal information to any third party other than those described previously, subject to where we are legally required to do so or where you have provided consent.

Your personal information is held in a controlled and secure environment. We use appropriate technical, organizational, and administrative security measures to protect any information we hold from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.

Please do not enter any credit card details or sensitive personal information when contacting us via email, or through our website.

We do not use automatic decision making.

We use information collected when you browse our website and purchase items from our stores to personalize your shopping experience and determine appropriate advertising.

For more information about how we utilize profiling, please see below.


More Information:
We collect personal information about you when you browse our website and purchase items from our stores. We use this information to personalise your browsing and shopping experience.

We do this by using software to analyse information collected and to determine which products and offers you may be interested in based on defined segmentations.

We then use these insights to provide you with tailored product and offer recommendations and information which may assist you in your decision making.

We may share your personal information among our affiliated companies and with third parties who provide valuable services to us. However, we do not sell your personal information for money. Personal information may be shared in the form of cookies.

We only keep your personal information for as long as it is required.

For more information about how long we keep your information, please see below.


More Information:
We will keep your personal information:

• Until we no longer have a valid reason for keeping it
• Until you request us to stop using it
• For as long as required by law.

We may keep just enough of your personal information to ensure that we comply with your requests for deletion.

We hold your information worldwide.

For more information about how we protect your rights, please see below.


More Information:
Wherever your information is held we ensure your rights are protected. We do this by

• Ensuring we have suitable legal contracts in place; and
• Holding information in countries with an adequacy decision (note New Zealand is one of these).

In relation to your personal information, you have the right to:

• Be informed
• Access
• Correction
• Deletion
• Restrict processing
• Data portability
• Object
• Withdraw consent
• Complain

For more information about how to exercise your rights, please see below.


More Information:

How We Protect Your Rights

The right to be informed

We have published this Privacy Statement to keep you informed as to what we do with your personal information. We strive to be transparent about how we use your personal information.

The right to access

You have the right to access your information. Please email us at privacy@obozfootwear.com if you want to access the personal information that we hold about you.

The right to correction

If the information we hold about you is inaccurate or not complete, you have the right to ask us to rectify it. You can correct your information either within your account or by emailing us privacy@obozfootwear.com.

The right to deletion

This is sometimes called ‘the right to be forgotten’. Please email us at privacy@obozfootwear.com if you want us to delete all your personal information.

The right to restrict processing

You have the right to ask us to restrict how we process your personal information. This means we are permitted to store the data but not process it. If you want us to restrict processing of your information, please email us at privacy@obozfootwear.com.

You have the right to opt out of having their personal information sold. If you wish to opt out of having your personal information sold, please email us at privacy@obozfootwear.com.

The right to data portability

If you wish to port your information, please email us at privacy@obozfootwear.com.

The right to object

You have the right to object to how we process your personal information. If you wish to object, please email us at privacy@obozfootwear.com.

The right to withdraw consent

If you have given us your consent to process your personal information but change your mind later, you have the right to withdraw your consent at any time. If you want to withdraw your consent, please email us at privacy@obozfootwear.com.

The right to complain to a Supervisory Authority

You have the right to complain if you feel that we have not responded to your requests to solve a problem. The relevant Supervisory Authority will depend on your location.

In the first instance, please contact us at privacy@obozfootwear.com.

If you consider that your query or privacy concerns have not been resolved satisfactorily by us or you wish to obtain more information on privacy requirements, you can contact your local Privacy Regulator.

We may change this statement from time to time in the future. Any such changes will be posted here. We advise you to check back frequently to see any updates or changes.