Privacy Information for California Residents

1. Personal Information Collected on California Consumers in the Last Twelve Months

We collect information from users, as described in our Privacy Policy. The “Personal Information,” as defined in California Civil Code § 1798.140(o), we have obtained on California residents within the last twelve months includes the following:

A. Identifiers such as name, postal and email addresses, unique personal identifier, online identifier, token identifier, Internet Protocol (IP) address, account name, social media handle when you request to create an account, purchase our products, interact with us on social media, or sign up to learn more about our products and services.

B. The following categories of Personal Information described in California Civil Code § 1798.80(e): (1) the Personal Information listed in the preceding bullet point as “identifiers”; (2) credit card number, debit card number or other payment information when you purchase our products; and (3) other information that identifies, relates to, describes, is capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household, as described herein.

C. The following categories of protected classification characteristics under California or federal law: gender.

D. Commercial information such as records of products or services purchased, or obtained, or considered from us.

E. Internet or other similar network activity information, including, but not limited to, browsing history on our websites, search history, information on a consumer’s interaction with our websites or applications.

F. Geolocation data such as physical location or movements.

G. Audio information, including recordings of when you called into our support line; video information in the form of CCTV at our local storefronts; and electronic information in the form of Internet or other electronic network activity information as described above.

H. Inferences drawn from other Personal Information, such as profiles reflecting consumer preferences person’s preferences.

Please note that Personal Information does not include publicly available information from government records, deidentified or aggregate consumer information, and Personal Information protected by certain other sector-specific federal or California statutes.

2. Our Use of Personal Information for Business Purposes in the Last Twelve Months

We use the Personal Information we collect, identified in each of the above categories, for the business purposes disclosed within the Privacy Policy. These business purposes include the following:

A. Audits and reporting relating to particular transactions and interactions, including online interactions, you may have with us or others on our behalf;

B. Detecting and protecting against security incidents, and malicious, deceptive, fraudulent or illegal activity, and prosecuting the same;

C. Debugging to identify and repair errors in our systems;

D. Short-term, transient use including contextual customization of ads;

E. Providing services on our behalf or on behalf of another, including maintaining or servicing accounts, providing customer service, fulfilling transactions, verifying identity information, processing payments, and other services;

F. Conducting internal research to develop and demonstrate technology;

G. Conducting activity to verify, enhance, and maintain the quality or safety of services or devices which we may own, control, or provide;

H. Preparing statistics and performing analysis to support our operations;

I. Conducting marketing and surveys regarding our target market and products; and

J. Receiving and responding to inquiries.

3. Sharing of Personal Information in the Last Twelve Months

A. Disclosures of Personal Information on California Consumers for Business Purposes

Within the last twelve months, we have disclosed Personal Information identified in the above categories only (i) for exempt activities, as part of a business-to-business transaction, (ii) at your express request, or (iii) for our business purposes. For more information on the service providers with whom we share information, please see “How We Share Your Information” above.

When we disclose Personal Information for a business purpose, we execute a contract that describes the purpose and requires the recipient to keep Personal Information confidential and not use it for any purpose except performing the contract.

B. No Sales of Personal Information on California Consumers

We have not sold any Personal Information described in this Privacy Policy to third parties within the previous twelve months and will not sell Personal Information.

CALIFORNIA RIGHTS AND CHOICES

If you are a California resident, you have certain rights related to your Personal Information. Except as otherwise provided by applicable law, you may exercise the following rights for purposes of the Personal Information covered by our Privacy Policy.

1. Right to Know / Portability

You have the right to request that we disclose to you certain information about Personal Information we collected about you within the past twelve months. Once we confirm your verifiable request, we will disclose to you:

the categories of Personal Information we have collected about you;

the categories of sources from which the Personal Information is collected;

our business or commercial purpose for collecting Personal Information;

the categories of third parties with whom we share Personal Information; and

the specific pieces of information we have collected about you.

2. Right to Deletion

You have the right to request deletion of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we confirm your verifiable request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;

detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities;

debug products to identify and repair errors that impair existing intended functionality;

exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;

comply with the California Electronic Communications Privacy Act;

engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent;

enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;

comply with a legal obligation; or make other internal and lawful uses of that information that are compatible with the context in which you provided it.

3. Right to Non-Discrimination For Exercise of a California Privacy Right

We will not discriminate against you because of your exercise of any of the above rights, or any other rights under the CCPA. This means that we may not deny you goods or services, charge you different prices or rates for services or provide you with a different level or quality of services (or suggest that we will do so), in response to a request made under the CCPA.

We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your Personal Information.

4. How to Submit a Request

You may submit a request to exercise the rights listed above by:

using the webform available at this link

emailing us at help@obozfootwear.com

calling us at 1-(406)-522-0319

5. Verifiable Request

As required under applicable law, we take steps to verify your identity before responding to your request. We may require you to provide information sufficient enough to allow us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative. We may limit our response to your exercise of the above rights as permitted under applicable law.

6. Agent Authorization

You may designate an authorized agent to make a request on your behalf. As permitted by law, we may require additional verification in response to a request even if you choose to use an agent. An agent may be an individual, or a business entity registered with the California Secretary of State. To designate an authorized agent, you must provide the agent with written permission to submit the request. We may still require you to verify your identity directly (subject to certain exceptions).

OTHER CALIFORNIA PRIVACY RIGHTS

7. California “Shine the Light” Law (Civil Code Section § 1798.83)

Under the Shine the Light Law, a California resident may ask us to refrain from sharing your Personal Information with third parties for their direct marketing purposes. We do not share Personal Information of California Consumers with third parties for their marketing purposes.

CONTACT INFORMATION REGARDING THIS CALIFORNIA NOTICE

You may contact us with questions or concerns about our privacy policies or practices and your choices and rights under California law by:

using the webform available at this link

emailing us at help@obozfootwear.com and please put “California Rights Request” in the subject line, if you are submitting a rights request via email.

calling us at 1-(406)-522-0319