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Trail Tales

Notes from the Trade Show Floor

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Cover image: Utah's Fiery Furnace. Sure, we're inside, but that doesn't mean we can't pay homage to the stunning landscapes of the beehive state. Photo: Bret Edge

In case you're not in the outdoor industry and have no idea what "OR" stands for, let us explain: twice a year gear companies, retailers, sales reps, media, outdoor junkies and a whole gang of others descend on Salt Lake City for for the Outdoor Retailer (OR) trade show.

We're here showcasing the latest and greatest Oboz offerings. We love this time of year. It's a chance to connect with friends from around the country, answer questions and tap into the passion that drives our industry.

Here's a glimpse from the trade show floor.

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At the heart of everything we do are the folks who make the magic happen. A group of likeminded footwear-industry vets who left our big-brand jobs back in 2007 intent on doing business a better way. 

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