THRU-r's Mission

To connect the long-distance hiking community - before, during, and after trail. We offer online and in-person events, a podcast, and a robust online platform to help hikers prepare for trail in a fun, interactive, and welcoming environment. As opposed to traditional community platforms (Social Media, YouTube, Reddit) - we've launched a platform created by hikers, for hikers. We also focus on offering zero-cost resources so hikers can connect and prepare for trail - without any financial barrier. Come hike with us! ​


Oboz

Oboz

Montana

At the heart of everything we do are the folks who make the magic happen. A group of likeminded footwear-industry vets who left our big-brand jobs back in 2007 intent on doing business a better way.